|
Opportunities for the
Media Industry
Plot or Storyline Patent protection may offer a chance
to gain a powerful advantage over your competitors. Such
protection, if ultimately granted, will probably permanently
alter the media landscape. Small media companies with limited
publications who aggressively embrace Storyline Patent
protection may be able to garner a larger slice of the pie by
offering enforceable licenses to the media giants.
Conversely, complacency among the smaller companies regarding
Storyline Patent protection could quickly lead to their demise
by patented plot innovations of the media giants.
All in all, the focus of many studios may
quickly shift from the current focus of bigger explosions,
higher cost, and duller plots to creating and producing ever
more creative, intellectually stimulating, and unique
storylines as they compete for a more expansive scope of
patent protection. While the overall effect of enforceable
Storyline Patent protection will likely be very positive for
the general public, the fate of individual media corporations
may rest on one simple criterion: who actively pursues
Storyline Patent protection, and who sits on the sidelines
defiantly insisting nothing will come of it?
What will begin as a profoundly profitable
opportunity for the first entrants into this new realm of
intellectual property protection may become a thorn in the
side of the latecomers. Don’t be the last media producer on
the block to begin a program of Storyline Patent protection!
Once the first Plot or Storyline Patent is issued—whether by force of a
Federal Circuit decision or by acquiescence of the
Commissioner of Patents—the snowballing will begin and efforts
to secure new Storyline Patent rights will spring to life. At
that point, the managers who had already recommended and begun
a program of Storyline Patent pursuit will be rewarded with
promotions, while those who had ignored the movement, well,
may be looking for a new job.
The average cost of making and marketing a
movie by the major Hollywood producers now exceeds $100
million. The cost of applying for patent protection on
potentially new and nonobvious features of the movie’s plot is
a tiny, tiny fraction of this total cost. Yet, the
opportunity costs of avoiding patent pursuit—the loss of
revenues to future media publications by those who
expropriated an otherwise patentable storyline, and the
infringement losses to those with valid, enforceable Storyline
Patents which could have been prevented by cross-licensing
agreements—may be unacceptably high.
Be certain: the wheels have started turning.
Andrew Knight has already submitted several test Storyline
Patent applications. A utility patent grants its owner the
right to exclude others from making, using, selling, offering
to sell, and importing the claimed invention. 35 U.S.C.
§271. Exclusion may mean serious losses to a company—i.e.,
don’t be the last one in, or you may be the first one out.
Though the Federal Circuit has not yet ruled on
the allowability of Storyline Patents, Storyline Patent
applications can nonetheless be extremely valuable.
Click here for the expected value of a
Storyline Patent application submitted today.
Knight and Associates
is available to the media industries as:
-
A full-service
patent prosecution firm to draft and prosecute patent
applications on unique storylines, as well as innovations in
the fields of mechanical devices, electrical devices,
optical devices, medical devices, engines, software,
business methods, gadgets, tools, toys, and other consumer
products.
For information on how Knight and Associates
can improve your company’s competitiveness and increase its
profits, please contact a representative.
|
Opportunities for the
Intellectual Property Law
Industry
In the past five years, the motion picture
industry alone has averaged about 500 major releases per year,
gross revenues totaling in the range of $6 - $9 billion per
year. Of course, these numbers are dwarfed by the total
number of novels, fictional television programs, fictional
advertising, and so forth, published every year. If only half
of all such publications contain some potentially novel and
nonobvious plot feature for which a patent application is at
least worth drafting, this new industry may represent $10 -
$20 million per year in new legal business—in prosecution
alone! Add in litigation and portfolio management, and
the industry may become a truly significant source of new
income. Of course, the Storyline Patent system, if approved,
may ultimately display a positive feedback mechanism by which
creation of exciting, original plots rapidly outpaces actual
movie, novel, and advertisement publication—with
correspondingly happy prospects for the reader and
movie-goer—such that the potential for Storyline Patent
business increases accordingly.
Setting aside the argument for new business
opportunities, the firm that honestly intends to fully serve a
client’s intellectual property needs should embrace every new
opportunity to help a client protects its creations. Software
patents, which became officially recognized and approved
relatively recently, are now a staple of every major tech
corporation. A full-service patent law firm that ignored
software patent protection would not only be performing a
serious disservice to its clients; it could also find itself
liable for malpractice.
The ability to offer Storyline Patent
protection and counseling to your clients may provide a
powerful advantage over your competitors. Analogous to the
opportunities to media industries themselves, the first law
firms and practitioners to actively embrace the concept of
Storyline Patent protection have a profound opportunity to
improve client relations, glean additional business from
existing clients, obtain new business from previously un- or
under-represented media corporations, and steal new business
from other law firms that are less quick to respond to the
changing IP environment. As they say in contract law, time is
of the essence. Don’t be the last firm on the block to offer
Storyline Patent counseling!
Though the Federal Circuit has not yet ruled on
the allowability of Storyline Patents, Storyline Patent
applications can nonetheless be extremely valuable to your
clients. Click here for the
expected value of a Storyline Patent application submitted
today.
Knight and Associates
is available to the IP law industries as:
For information on how Knight and Associates
can improve your company’s competitiveness and increase its
profits, please contact a representative.
|
